About Us

The story behind Nazariyha is one of quiet perseverance. It began with a woman who had set out to create something significant in the fashion industry. Although circumstances didnt favour much, her dream quietly lived on. Years later, her daughter, Palak with a natural gift for art and design decided to fulfill her mother's long lived dream. She pursued her passion in the fashion industry ,earning a degree in B.Sc (Hons) Textile and Fashion Technology, and later excelling as a senior store manager at a well-known boutique in Salt Lake, Kolkata. After gaining valuable experience, she took a bold step and left her job to bring this vision to life.

Nazariyha is more than just a brand, it is a legacy. A dream that began with her mother and now flourishes through Palak’s artistry and dedication.

It is a true testament to the talent and passion that this mother-daughter duo carries. It serves as an inspiration to all the women out there who want to establish their identities with confidence.

At Nazariyha, we specialize in women’s ethnic wear offering a wide range of beautifully crafted designs. It blends traditional craftsmenship with contemporary style. Our brand prioritizes comfort, elegance, culture with a personalized touch both through everyday and special occasion wears.
We hope to offer you not just clothing, but an experience.